Local search is the quintessential tool when it comes to a location based business. If you have a physical storefront or business headquarters you could be missing out on an invaluable opportunity to elevate your rankings! Worse, for some businesses, you could even be harming your rankings without knowing it. Unbeknownst to many, Google and the other search engines look at online directories for citations about your business, meaning that if you have several references to your business, it is considered a good sign that you are actually in business and relevant to people’s searches.
If you are not correctly listed in online directories (ie. if you changed your phone number) you could have inaccurate citations regarding your business! Not only will you lose your ranking with these pages, but you also risk your customers tumbling onto this inaccurate information and not being able to contact you.